Agency/Client: Mackevision& Kia
Role: User Experience Design & Interface Design
Sector: Automotive, 3D, App
Scope: 2 months, Feb – Mar 2019
How would we envision a cutting-edge 3D Car Configurator, bringing our clients dream car to life with a responsive user experience?
As an initial step, we created personas and user flow diagrams to make shure to get the target audience's distinct requirements right, during the app's development process.
Based on this we created a easy to use information architecture for the app, focusing on intuitive navigation.
After finalizing the app's information architecture, various interface sketches were created in close collaboration with the product team. In pursuit of the best ideas, these sketches were carefully selected and optimized.
This approach allowed for swift and cost-effective design and implementation. Based on the resulting paper prototypes, the finer details of the visual design could now be crafted.
The resulting app allows real-time modification of various vehicle details and provides an immersive 3D experience.
Users can access different features either through the menu or a step-by-step process. As the app is web-based, it can be viewed on various devices, including smartphones, tablets, and desktop computers, independently of the operating system, in both landscape and portrait modes.